Frontiers of electronic commerce, 1. Frontiers of electronic commerce by Ravi Kalakota · Frontiers of electronic commerce. by Ravi Kalakota; Andrew B Whinston. This text is the complete introduction to many facets of electronic commerce, and Frontiers of electronic commerce / Ravi Kalakota, Andrew B. Whinston ; Contributor: Whinston, Andrew B. Digital Description: application/pdf, xiv, p. Frontiers of Electronic Commerce book. Read 10 reviews from the world's largest community for readers. The basis for moving towards electronic commerce i.
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Electronic commerce, like any other business, deals with the exchange of Kalakota, Ravi and Whinston, Andrew B. “Frontiers of Electronic Commerce”. Ravi Kalakota Frontiers Of E-commerce Pdf Download. In this issue, we are inaugurating our column on Book Reviews. We make our debut with Frontiers of Electronic Commerce, by Ravi. Kalakota and Andrew B.
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Actions Shares. Embeds 0 No embeds. No notes for slide. Book details Author: Kalakota Pages: Pearson Language: English ISBN If you want to download this book, click link in the last page 5. You just clipped your first slide! Clipping is a handy way to collect important slides you want to go back to later.
Now customize the name of a clipboard to store your clips. The literature offers some works related to the relationship between web atmosphere and satisfaction.
For instance, Childers et al. Grobelny and Michalski also use an experimental study to analyze the influence of hedonic stimuli color on user men and women satisfaction. In this sense, studies such as Eroglu et al.
From S-O-R Model, these authors obtained similar results i. These authors obtained that only three dimensions specifically, response time, transaction capability and informational fit-to-task were important predictors of consumer satisfaction. To sum up, according to literature, animation elements of the web site affect positively on internal states, such as satisfaction Childers et al.
In the same line, Childers et al. Moreover, the rest of web elements not functional such as music, color, images with high resolution, etc.
Having into consideration the above literature, we propose the following hypothesis Lorenzo et al. Khakimdjanova and Park affirm that the use of online visual display features that allow viewing the garment from different angles can help potential online consumers to make a download decision.
In addition, Argyriou demonstrated that website characteristics do not affect revisit intentions directly but through the vividness of mental images that consumers hold of the website as a whole. Vivid mental website imagery is stimulated by animation and facilitated by individual tendencies to put faith in intuitive rather than rational thinking.
Then, it is proposed that Lorenzo et al. In general, mediator variables explain how external physical events take on internal psychological significance.
Whereas moderator variables specify when certain effects will hold, mediators speak about how or why such effects occur Lorenzo et al. Taking into account this distinction, in this research were studied three variables i.
Based on Eroglu et al. Zaichkowsky defines product involvement as the relevant consciousness caused by product characteristics. Moreover, according to Goldsmith and Emmert , the higher the level of product involvement, the higher the search for product information. Therefore, product involvement is an important variable in consumer behavior.
Then, variables such as involvement with the product Keng et al.
Frontiers of Electronic Commerce
The concept behind involvement lies in personal relevance, regardless of whether the locus of personal relevance resides in the consumer or the situation Celsi and Olson, Enduring and situational involvement differ in aspects such as the temporal pattern of occurrences, the motivations and the benefits sought Huang, Enduring involvement is intrinsically motivated, whereas situational involvement is extrinsically motivated Kapferer and Laurent, So, consumers who are enduringly involved are looking for hedonic benefits, whereas consumers who are situational involved are engaged in goal-directed behaviors Hoffman and Novak, Koernig affirm that if the tangibility of the service is increased in the online environment, the perceived risk related to the activity will decrease.
In addition, Slovic et al.
On the other hand, Chang and Wu study the effect of perceived risk by analyzing the moderating effects of decision-making style, it means involvement or heuristics, in the virtual context, obtaining that perceived risk toward a website influences on downloading intention through cognition, and this affects on attitudes.
Within this line, Keng et al. Based on previous literature, four additional hypotheses for each three webmosphere analyzed stimuli are proposed respect to mediator variables —two of them related to involvement— as follow a: Navigational structure; b: Music; c: Presentation of products : H4a,b,c: Involvement with apparel will have a positive mediator effect between the three different web stimuli i.
The direct effects between specific web technological attributes related to non-verbal i. Stimulus-Organism-Response S-O-R proposed model to measure the effects of webmosphere non-verbal and verbal communication stimuli on online user responses. A fictitious store was created for this research named E-Fashion to avoid the effects of prior experience with a e-retailer.
That virtual shop offered fashion apparel clothes and accessories for men and women, in two designs casual and formal.
To standardized products to compare men and women, the number of clothes and accessories were the same for the two genders. To create the content of the virtual shop, we based on a homepage Schneiderman, ; Nielsen, , which incorporates the similar links and web sites as other virtual apparel shops. In sum, the experimental design consisted on the double combination between three types of web stimuli: 1 Navigation structure stimulus.
Consequently, the user is not controlled by marketer with restrictive navigational bars. In this case, the music was included within the experiment. Music was tested previously to analyze which kind of music was preferred by consumers, using music that already existed. The kind of music included was instrumental and very dynamic, but it was not readily identifiable with any particular singer or specific group.
We used two different presentations of products Martin et al. In all experimental designs, the content of webpages is the same i. The final sample consisted of participants who were divided into eight groups two of them with the navigational structure manipulation, two of them with music manipulation, two of them with presentation manipulation. Participants were randomly assigned to one of these experimental conditions.
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All members of each group were undergraduate students 18—25 years old, and half of the same were men and the other half were women , due to it was a group with enough experience and positive predisposition to the Internet as to carry out this experiment in adequate way Ozok and Wei, All groups were exposed same external environment conditions place and space throughout the same day.Specifically, in Table 2 is showed the association level indicators between analyzed variables which compose the different constructs of our model.
This article presents the concepts about electronic market and commerce, as well as the benefits and aspects of electronic commerce. The major shortfall of EFT is that all transactions must pass through the banking system, which is legally required to record every transaction. A proposed revision, due in , will extend SET to support business-to-business transactions, such as inventory payments.
Corporate information systems management: text and cases. The client is used to withdraw ecash from your bank account, and store it on your personal computer. Measurement of Variables We propose an extended model Figure 1 based on the S-O-R paradigm Mehrabian and Russell, , to test the influence of three specific atmospheric cues on online shopper responses.
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